Director of Marketing, K-12 Education Industry

The Marketing Director will develop, lead and manage the strategic and tactical marketing plans for Follett School Solutions (FSS) aligned with our business strategies.
Reporting to the Vice President of Marketing you will develop the overall short and long-term marketing approach for FSS and the related integrated and multi-channel strategies.
Specific Responsibilities:
Lead a cross-functional team responsible for the development and communication of Follett School Solutions' 12 month marketing plansAlign FSS marketing to company goals and ensure plans and activities support the Marketing, Product Management and Sales teams.
Plan, direct and oversee the implementation, analysis and reporting on all integrated multi-channel marketing strategies which includes direct marketing, internet marketing, social media, leadership marketing and cooperative advertising.
Market solutions that meet our customer's needs integrating our product and service categories for increased penetration in all service categories which include Pre-K-12 library, classroom, special markets and international.
Select, manage, mentor and coach 5 direct reports responsible for planning and implementing marketing initiatives.
Champion the results of our market research, initiative analyses, and database marketing efforts to better understand our current and future customers, to apportion our marketing spend appropriately, and to increase utilization of our cooperative advertising and merchandising efforts to enhance our relationships with our vendor partnersJob Requirements Bachelors Degree in Marketing or Business .
10 years experience in marketing for the K-12 education industry Minimum 5 years experience in a leadership role managing othersProven experience working cross-functionally in a matrix environmentDemonstrated success managing multi-channel marketing strategies such as advertising, direct marketing (print and e-mail), social media, cooperative advertising and events marketing.
Proficient in developing strategies based on research and analyticsExcellent verbal and written communications skills with the ability to influence others

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